Ralph Lauren Beauty – Campaign Design & Marketing Plan
Software: Keynote, Photoshop, Illustrator, InDesign, Blender
Skills: Art Direction & Campaign Development, Beauty Product Photography & 3D Modeling, Visual Identity Design & Packaging, Magazine Editorial Design, Strategic Marketing Planning, Budget Forecasting & Media Allocation, Cross-platform Content Creation
What Did I Do
Focusing on the core themes of Modern Elegance and Holiday Gifting, I developed a comprehensive marketing proposal for Ralph Lauren’s holiday beauty collection, including:
Creative direction and still-life product photography (including 3D modeling and lighting simulation)
Poster and advertising design, and holiday gift packaging extensions
Double-page magazine layouts and social media visuals
Holiday campaign video and digital mood content
Full marketing strategy and detailed budget plan
This project seamlessly integrated Ralph Lauren’s brand tone with new-generation media aesthetics, aligning the visual system, market strategy, and budget execution into a unified campaign.
Result
This campaign enhanced Ralph Lauren Beauty’s brand recognition and visual impact during the holiday season. The integrated communication strategy increased online engagement and boosted consumers’ gift-buying intention, building stronger resonance with Gen Z audiences. The project received high praise from professors and was successfully presented as part of the final showcase.
