Problem: Givenchy is in the midst of a brand rejuvenation, facing the challenge of maintaining its high-fashion heritage while appealing to younger, eco-conscious consumers. The November–December season, coinciding with key holiday shopping periods, required a campaign that could combine seasonal appeal with sustainability, reinforcing the brand's presence in a competitive luxury market.

What Did I Do?: Based on Givenchy’s brand DNA and market analysis, I developed a full-scale holiday marketing campaign centered around the Voyou bag collection. I introduced limited-edition designs with eco-friendly materials to reinforce the brand’s sustainable luxury image. The project included visual concept boards, product packaging, and in-store display mockups, alongside a comprehensive marketing strategy that spanned digital content, social media engagement, event concepts, and budget planning with measurable KPIs.