Vivienne Westwoode: Anarchy to Advocacy
Software - Illustrator, Photoshop, Moodboard Creation
PROJECT OVERVIEW: The reinvention of Vivienne Westwood focuses on preserving its rebellious and bold identity while adapting to the values of modern consumers. Known as the pioneer of punk in fashion, the brand will be reimagined to resonate with Gen Z, placing a renewed emphasis on sustainability, innovation, and activism, all rooted in its core essence of disruption and rebellion.
What I did?
By building on the brand’s heritage, I reinvented Vivienne Westwood through a contemporary lens that appeals to Gen Z values: authenticity, sustainability, and creativity. Reimagined the visual identity with bold yet eco-conscious materials and aesthetics. Conceptualized products and experiences that merge the brand’s punk ethos with modern activism. Developed a series of digital and in-person campaigns that celebrate the brand’s rebellious roots while advocating for sustainability.
