SLYTE Menswear Collection

This project showcases a menswear collection designed for SLYTE, a fashion brand rooted in utility and streetwear aesthetics. Inspired by traditional workwear, the collection emphasizes functionality, modularity, and versatility. Key features include detachable elements such as customizable pockets and layered construction that allow wearers to adapt their look to different occasions.

As the lead designer, I:

• Conducted brand identity research and market analysis to align the collection with consumer behavior and urban style trends.

• Developed design strategies through visual storytelling, supported by typography, color theory, and composition principles.

• Created digital content including social media visuals (graphics, videos, animations, and captions) to support the marketing rollout on Facebook and Instagram, which helped boost audience engagement and brand visibility.

• Ensured design-to-production consistency by collaborating with the creative and marketing teams, while overseeing quality standards in partnership with external manufacturers.

The final lineup includes overalls, bomber jackets, hooded jackets, polo shirts, sweaters, and accessories—all blending a rugged silhouette with a modern, clean aesthetic.